Pinterest: The next big thing

Pinterest

There are rumors that Pinterest is driving more traffic to ecommerce sites and blogs than YouTube, LinkedIn, and Google+ combined, AND it is now the third most popular social media website in the US. These are stats that entrepreneurs cannot ignore!

Pinterest allows its users to share photos on a pin board style interface. Users can make themed boards to manage their image collections:

Users on Pinterest pin items that they want to reference later and want to share with their Pinterest followers. Each user acts like a member of your company's word of mouth force. How can your company tap into this force?

1. Make a Pinterest account for your company
2. Create boards that tell your company's story to your target market
3. Have a high quality, interesting photo to go with each piece of content you publish

Make sure that you tailor your content specifically for your target demographics. You want to make sure that you are not only pinning things about your company, but about things that you think that your customers would like. Pin pictures that link back to your site and blog.

Sources: Mashable.com
Tidymom.com
http://www.retailtechnology.csnews.com/top-story-pinterest_climbing_the_social_media_ranks-439.html